Snap shares were down 2 percent on Wednesday: Can a dancing hot dog costume help?
Snapchat's infamous dancing hot dog, which debuted in June, was part of the company's foray into augmented reality.
Here's how it works in the Snap app: When the a dancing hot dog filter is selected, the figure detects the boundaries of objects in pictures and videos. It then spins, dabs and breakdances around them.
The hot dog quickly became a meme online across social media. Users began using the dancing hot dog in various awkward scenarios including on pets, on household objects and in some not-safe-for-work applications.