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UPDATE 2-Coke's N.American sales rise fuels market share gains over Pepsi

(Adds details, analyst comments and share move)

Oct 25 (Reuters) - Coca-Cola Co's quarterly profit and revenue topped analysts' estimates, helped by a 3 percent rise in North American sales as it gains market share over arch rival PepsiCo Inc.

The company sold more Sprite, teas and coffees during the quarter, offsetting a dip in Diet Coke sales.

In contrast, PepsiCo reported a drop in quarterly beverage sales in North America for the first time in two years, hit by weak demand for Gatorade and marketing missteps.

"Coca-Cola is clearly gaining share as evidenced by the very wide performance gap between itself and PepsiCo," RBC Capital Markets analyst Nik Modi wrote in a note.

Analysts have attributed Coca-Cola's market share gains to its franchising initiatives and a more aggressive push to sell juices, teas and vitamin water.

Its recent acquisitions in the non-soda category include salty mineral water brand Topo Chico, Honest Tea and Unilever's AdeS soy-based beverages.

Beverage makers have been hit by consumers opting for healthier drinks, particularly in the United States, and growing pressure from health experts who have blamed sugary drinks for a rise in obesity.

Refranchising bottling operations has helped Coca-Cola eliminate costs of operating a low-margin business and gives it a more predictable revenue stream.

Cost of goods sold fell 18 percent in the quarter, and general and selling expenses dropped 20 percent.

Net income attributable to Coca-Cola's shareholders rose to $1.45 billion, or 33 cents per share, in the third quarter ended Sept. 29, from $1.05 billion, or 24 cents per share, a year earlier.

Excluding items, the company earned a profit of 50 cents per share, beating the average analyst estimate of 49 cents, according to Thomson Reuters I/B/E/S.

Revenue fell 14.6 percent to $9.08 billion as the company refranchised some bottling operations, but beat the average estimate of $8.72 billion.

Coca-Cola's shares, which have risen 11.3 percent this year, were little changed in premarket trading on Wednesday. (Reporting by Sruthi Ramakrishnan in Bengaluru; Editing by Saumyadeb Chakrabarty)