Shares of Chipotle have plunged so far that technician Rich Ross of Evercore ISI says the stock is in "grave danger."
As of Thursday, the stock was down 63 percent from its all-time high, which it hit back on Aug. 5, 2015. But even now, says Ross, a long-term chart of Chipotle is signaling that even tougher times are ahead.
According to Ross, while the stock originally crossed its 50-week and 200-week moving average lines back in 2009, signaling the beginning of Chipotle's meteoric rise to over $700, the stock has actually crossed below both of those technical indicators this year. That, says the technician, is a bearish sign for the stock.
"I think the stock goes to $235 in the short-term, and there is potential downside into the low $100s," he said Wednesday on CNBC's "Power Lunch." A move to the low $100 level in Chipotle would represent a nearly 64 percent decline from current levels.
"That's sort of the definition of grave danger, and I would be a seller of the stock," Ross said.
The fundamentals don't look any better than the technical, according to Strategic Wealth Partners CEO Mark Tepper.
"Chipotle [is] just way too expensive," said Tepper on "Power Lunch." Trading at about 40 times forward earnings, it's priced like a growth stock, but it's not growing, he said.
"Chipotle just got way too big, too fast, and now they need to slow down expansion, and consumers are actually realizing that the food isn't all that healthy," he added.
On Thursday, Chipotle was trading at lows unseen since January 2013.
Correction: A move to the low $100 level in Chipotle would represent a nearly 64 percent decline from current levels. An earlier version misstated the percentage.