BOSTON, Nov. 1, 2017 /PRNewswire/ -- Epicenter Experience announces today that Bill Jaris, market research expert, joins its leadership team as SVP, Sales and Business Development. In this role, Mr. Jaris will partner with brands and market research clients to enable them to connect directly with their consumers, via mobile, who are sharing their in-location experience via The People Platform.
Mr. Jaris has a proven track record of success in innovative market research technology and approaches. Prior to being appointed SVP Sales and Business Development, Mr. Jaris was the first sales executive at Vizu which was acquired by Nielsen. He then became Director of Business Development at Research Now, which recently merged with SSI.
"We are thrilled to have Bill joining our team at this important stage of our growth. Bill's experience developing brand effect and cross screen measurement solutions offers an incredibly valuable perspective," said Paul Krasinski, CEO and founder of Epicenter Experience. "Brands want to interact directly with consumers, in-location and receive real-time feedback; mobile, always on delivers a unique way of doing this and Bill will help us tell this story."
"Epicenter Experience is fundamentally evolving how people and brands interact to share information and exchange value in an authentic and ongoing fashion. By leveraging mobile as the means of communication, people can now share their experiences while they are engaging the products and services in-location," said Bill Jaris. "I have been in this industry a long time and have not seen a scalable mobile platform that can provide a natural way for people to express their opinions through a cross screen measurement capability like this. It is exciting and I am looking forward to contributing to the team."
About Epicenter Experience
Epicenter Experience enables people and companies to communicate directly, via mobile, to share in-location experiences and exchange financial value in an effort to improve product innovation, consumer behavior and drive economic impact for both parties. Epicenter Experience was founded by a team of audience measurement experts who understand that people are the epicenter of any successful strategy and believes that once a brand is able to adopt a broader market perspective gained via mobile consumer interaction while in-location, their strategic growth opportunities are expanded and their products and services become more valuable to the consumer. The People Platform, the company's technology, connects a nationally representative audience with brands via mobile and in-location. https://www.epicenterexp.com
SOURCE Epicenter Experience