UPDATE 2-Estee Lauder shines on strong holiday-quarter forecast

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Nov 1 (Reuters) - Estee Lauder on Wednesday forecast holiday-quarter sales well ahead of market expectations, banking on demand for its recently acquired makeup brands that are popular with millennials, sending its shares up 6 percent in premarket trade.

The strong forecast followed better-than-expected sales and profit in the first quarter ended Sept. 30.

Estee's shares were set to open at a record high on Wednesday.

Estee, the second-largest cosmetics company in the world, has been growing through acquisitions such as those of Too Faced and BECCA Cosmetics that are aimed at attracting millennials.

The 72-year old company has also signed on social-media influencers and celebrities such as Kendall Jenner, and popular YouTube vloggers to promote its products.

The company expects second-quarter sales of $3.63 billion to $3.69 billion, ahead of analysts' average estimate of $3.56 billion. Sales in the first quarter rose 14.2 percent to $3.27 billion.

Too Faced and BECCA Cosmetics added about 4 percentage points to sales growth in the first quarter, Estee said.

The recent acquisitions and demand from Hong Kong, France and China contributed to the company's first-quarter performance, RBC Capital Markets analyst Nik Modi said in a pre-earnings client note.

Business for makeup companies such as Estee is booming in Asia Pacific, especially China, as more people travel and visit duty-free stores at airports and beauty retailers such as ULTA Beauty.

Sales in the company's Europe, Middle East and Africa (EMEA) business surged 20 percent in the first quarter, while double-digit growth in China and Hong Kong fueled a 17 percent rise in Asia Pacific sales.

Sales in the makeup business rose about 18 percent to $1.37 billion. The business accounts for nearly half of the company's total sales, which also includes revenue from skincare products and perfumes.

Excluding certain items, Estee earned $1.21 per share, beating analysts' average estimate of 97 cents per share, according to Thomson Reuters I/B/E/S.

For fiscal year 2018, Estee expects an adjusted profit of $4.04 to $4.12 per share. It had previously forecast an adjusted profit of $3.87 to $3.94 per share.

(Reporting by Karina Dsouza and Vibhuti Sharma in Bengaluru; Editing by Sai Sachin Ravikumar and Sayantani Ghosh)