UPDATE 2-Chipmaker Broadcom exploring deal for Qualcomm - Bloomberg

(Adds analyst comment and industry background; updates share movement)

Nov 3 (Reuters) - Broadcom Ltd is considering a bid of more than $100 billion for smartphone chipmaker Qualcomm Inc , Bloomberg reported on Friday, in what could be the biggest-ever chip deal.

Broadcom is speaking to advisers and the offer of about $70 a share would include cash and stock, the report said, citing people familiar with the matter..

The $70 share price, values Qualcomm at $103.2 billion. The potential offer is a premium of 27.6 percent to Qualcomm's Thursday close.

No final decisions have been made and there is no guarantee a deal will go ahead, Bloomberg said. https://bloom.bg/2h8pnlS

A deal would be the latest in the chip industry that has been rapidly consolidating as companies try to capture a big share of the fast-growing connected devices and cars market.

"It's a smart move that would make Broadcom into a tech juggernaut," said GBH Insights analyst Daniel Ives.

Broadcom, formerly Avago Technologies, is known for its connectivity chips used in products ranging from mobiles to servers, while Qualcomm provides connectivity chips to Android smartphone makers and Apple Inc.

Broadcom is looking to complete its $5.5 billion purchase of Brocade Communications Systems Inc while Qualcomm is in the process of closing its $38 billion deal for NXP Semiconductors NV.

Shares of Qualcomm jumped 18 percent, while Broadcom's stock climbed 3.5 percent on Friday afternoon. Shares of NXP fell 3 percent and Brocade was down 1.7 percent.

Qualcomm declined to comment, while Broadcom did not immediately respond to a request for comment.

The report also comes when Qualcomm faces a multi-national legal battle with Apple Inc over Qualcomm's licensing terms to Apple. (Reporting by Sonam Rai in Bengaluru; Editing by Sai Sachin Ravikumar and Arun Koyyur)