As retailers pursue sales from holiday shoppers in the age of Amazon, Kmart has come up with a new way to tout its old-school "Bluelight Specials'': Enlist the help of ABC's Jimmy Kimmel Live.
The late-night comic announced the first of three Kmart specials Tuesday night on his ABC talk show, Jimmy Kimmel Live. It's one of many integrations that the show has done with various brands.
The online-only deals kicked off with a 49-inch Polaroid TV that will be on sale for $350 instead of the usual $550. And Kmart loyalty program members will also get back points worth $200 after they make the purchase.
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The show will announce two more specials on Nov. 14 and Nov. 21 that will also offer loyalty points along with a discount.
Bluelight Specials became a staple of Kmart stores in their heyday. A voice over a store's public-address system would announce a deep discount on an item and shoppers would be directed to the bargain by a flashing blue light, like the one atop police cars.
And unlike the fabled in-store deals that Kmart originated in 1965 and relaunched in 2015, the televised Bluelight bargains won't last just a few minutes. Shoppers can hop online as soon as the show ends and grab the sale through midnight Saturday.
The tie-in with the popular late night show is a unique way to woo shoppers at a time when retailers are battling for attention and dollars during the months that are the most critical and lucrative for the retail industry.
Stores are offering discounts, free shipping, and in-store experiences ranging from parties to product demonstrations to get a share of the up to $1.05 trillion in sales consultancy Deloitte is forecasting for this holiday season.