In a political era marked by populism, a former Goldman Sachs executive and major Democratic donor on Tuesday easily won New Jersey's election for governor.
Democrat Phil Murphy defeated Republican Kim Guadagno, the state's lieutenant governor. In January, he will replace highly unpopular Republican Gov. Chris Christie, whose reputation was seen as hampering Guadagno.
Murphy, 60, had to defend his more than 20 years at Goldman while pushing a progressive platform. He is focusing partly on boosting the working class and holding Wall Street firms in check. Murphy is also trying to avoid the shadow of the state's last Democratic governor, the unpopular Jon Corzine, who was Goldman's CEO before becoming a New Jersey politician.
In his victory speech Tuesday night, Murphy said he would first focus on "creating a stronger and fairer economy that works for all" of New Jersey's residents.
"We will rebuild our state from the bottom up and the middle out," Murphy said. "And we will ask those at the very top to do their fair share. That means a higher minimum wage, equal pay for equal work. Tax fairness and the real property tax relief that our middle class and seniors so desperately need."
Guadagno had cast Murphy as an out-of-touch "Goldman Sachs millionaire," but the association appeared to do little to hamper his chances. Still, it remains to be seen how Murphy's Goldman past will affect his ability to enact worker-driven policy in New Jersey.
Before the election, Murphy's allies saw a candidate who knows how to fix capitalism's flaws due to his work at the top reaches of the U.S. economy.
"I think he sees himself differently from some of the people who succeeded on Wall Street. I just think he sees the world differently than a lot of people on Wall Street do," said Howard Dean, the former Vermont governor who chaired the Democratic National Committee when Murphy led its finance arm.
The Murphy campaign did not respond to CNBC's requests for an interview or comment.
Associations with Goldman or other Wall Street firms have opened candidates to attacks in recent races. In last year's presidential election, President Donald Trump targeted both Democratic rival Hillary Clinton and Republican primary opponent Sen. Ted Cruz for connections to the firm.
Democrats have since hit Trump for filling the top ranks of the executive branch with wealthy former Goldman officials.
After the surprise success of Sen. Bernie Sanders' populist presidential campaign and struggles in 2016 national elections, the Democratic Party appeared set to embrace more progressive candidates.
Both Democrat and Republican rivals in the governor's race criticized Murphy for failing to fit that mold due to his wealth amassed at Goldman.
After joining the Wall Street titan in the early 1980s, Murphy spent more than 20 years there. During his career, he led the firm's Frankfurt, Germany, office and served as president of its Asia division.
At Goldman, Murphy was reportedly renowned for his deal-making ability, which helped him advance through the company. His work in Asia, though, has sparked controversy.
An investigation by The Star-Ledger newspaper in New Jersey showed that his division profited from an investment in a shoe manufacturer that had dismal working conditions. Murphy's campaign denied he had a role in Goldman making the initial investment.
Before and after leaving Goldman in the mid-2000s, Murphy gave millions of his personal fortune to Democratic candidates and national and state party committees. He served as the party's finance chairman from 2006 to 2009, where he worked closely with Dean.
Dean said he liked Murphy "instantly" the first time he met him. He described Murphy as charismatic and smart and said he listens and manages people well.
After his DNC role, Murphy became the U.S. ambassador to Germany from 2009 to 2013. As a diplomat, he faced backlash over his sharp criticism of German officials in documents published by WikiLeaks. In one instance, he called German Chancellor Angela Merkel "insecure."
Murphy's campaign largely downplayed his work at Goldman, his role in Germany and his past as a major Democratic fundraiser. The next New Jersey governor instead highlighted his working-class upbringing. His campaign website says he made his way through Harvard University by working part-time jobs and taking out loans.
Guadagno repeatedly cast Murphy as unable to identify with the average voter due to his wealth. At a debate last month, she called him a "Goldman Sachs millionaire" and tied him to Corzine, the state's "last Goldman Sachs governor."
Corzine lost his 2009 re-election bid to Christie as the New Jersey economy reeled during the Great Recession.
Ahead of the election, the attacks on Murphy's Goldman past resonated little with voters, according to Patrick Murray, director of the Monmouth University Polling Institute. Murphy entered the race as a relative unknown, so Guadagno faced a challenge in educating voters about his past at the firm and then making them care about it, he said.
Guadagno struggled to "make as much hay out of Murphy's past perhaps as she could have," Murray said.
In a Monmouth poll last month, only 28 percent of New Jersey voters said they associated Murphy with his Goldman career. Some 34 percent said they were unaware that he worked there.
And 70 percent of voters said his Goldman work would have no effect on their choice for governor.
As a Republican, Guadagno likely faced more headwinds because of Christie's dismally low approval rating, Murray added.
Murphy struck a progressive tone in his campaign. Among other policies, he has called for investments in infrastructure and colleges, raising the minimum wage and mandating earned sick leave.
Murphy is pushing for creating a public bank and divesting New Jersey pension funds from hedge funds and private equity. He has also called for a "millionaire's tax" and more aggressive prosecution of financial fraud.
Dean contended that Murphy's experience on Wall Street has shown him why a progressive platform is necessary.
Said Dean: "Sometimes, it takes someone who knows capitalism to fix it. I think Phil completely gets that because he's been on both ends of that."