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Direct Travel Expands its Luxury Brand in San Francisco

SAN FRANCISCO, Nov. 13, 2017 /PRNewswire/ -- Direct Travel, a leading travel management company in North America, is rebranding the leisure travel division of its San Francisco acquisition, S.R. Travel.

S.R. Travel has established itself as the Bay Area's gold standard in travel management for the last 45 years, working with Fortune 500 corporations, mid-sized companies, and VIP travelers to guarantee each client the highest quality travel program and service available. Acquired earlier this year, S.R.'s leisure travel division fits the scope and format of Direct Travel's luxury brand, Direct Travel Luxe.

"The reputation of S.R.'s luxury travel team was one more reason Direct was interested in making S.R. part of its West Coast Operation. The team's expertise, industry relationships and well-known high touch service delivery was a natural fit for Direct," states Helen Laughlan Leon, President of Direct Travel's Western Region.

Direct Travel Luxe is by referral-only and is made up of a team of expert travel advisors who personalize and hand-design itineraries for discerning travelers. The service goes beyond standard concierge programs, providing clients with curated experiences such as a Grand Cru tasting at a private chateau in Bordeaux, behind the scenes at a Milano fashion house, and private ballet lessons with the Opéra National de Paris.

"Elliot Serfaty and his team exhibit the same elevated level of service, creativity and fervor that our Luxe advisors deliver to our clients. We welcome Elliot and his fabulous team!" says Victoria Boomgarden, President of Direct Travel Luxe.

"Expanding our luxury, concierge services provides Direct Travel an important competitive edge and offers more of our clients a service level that is above and beyond VIP," says Ed Adams, CEO of Direct Travel.

Direct Travel Luxe kicked off a series of private events for current and prospective clients this week at the Four Seasons in San Francisco, with additional events in New York and London in 2018.

About Direct Travel, Inc.
Direct Travel, Inc. is a leading provider of corporate travel management services. The company has been providing travel management services for over 40 years, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies, and significant cost savings. Direct Travel has offices in over 60 locations across North America and the UK, and is currently ranked 15th on the Travel Weekly Power List. Direct Travel is also a prominent member of Virtuoso, the world's most prestigious luxury travel network. For more information about Direct Travel, please visit www.dt.com. Direct Travel Luxe is a by referral-only, high–touch concierge travel service providing hand-tailored experiences to its members. Services include: access to the most coveted luxury hotels private villas and yachts around the world, elite status with airlines, members-only cruise benefits, a suite of personalized services from luggage delivery to private event access, and custom tailor-made itineraries. For inquiries contact LuxeInfo@dt.com .

Additionally, Direct Travel offers full-service performance improvement solutions, including meeting and event management, group incentive travel and individual recognition solutions through its wholly owned subsidiary Creative Group, Inc. An industry leader, Creative Group has been honored with the CMI 25 Award, which recognizes the top 25 most influential meeting and incentive management companies in the US each year since the award's inception in 2007. The company is headquartered in Schaumburg, Illinois and maintains offices in Detroit, Denver and Appleton. Creative Group was acquired by Direct Travel in 2015. For more information about Creative Group, please visit www.creativegroupinc.com.

Media Contact

Jennefer Teegen

Director of National Marketing

Direct Travel | Direct Travel Luxe

408.960.0396 | jteegen@dt.com

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SOURCE Direct Travel