UPDATE 2-TJX sales fall short in hurricane-hit Q3

(Adds details, updates share price)

Nov 14 (Reuters) - TJX Cos Inc disappointed Wall Street with flat same-store sales in the third quarter and a 2018 profit forecast that was largely below estimates as hurricanes and unusually warm weather dampened apparel sales at its Marmaxx business.

Shares of the company, which also posted quarterly revenue below estimates, were down 2 percent at $69.18 in early trading on Tuesday.

The news took investors by surprise as the company has been holding up well in the face of a broader slowdown in business for brick-and-mortar retailers like Macy's, Nordstrom or JC Penney.

"Investor concerns have been heightened on near-term worries, including warmer weather, hurricanes and peer liquidation sales," RBC analyst Brian Tunick wrote in a note.

TJX's model of quickly turning around stocks of well-known brands, discounted by 20-60 percent, again generated higher traffic at all its stores in the third quarter.

Overall same-store sales, however, were flat compared with expectations of a 2.2 percent rise, according to Thomson Reuters I/B/E/S.

Comparable-store sales in Marmaxx, the company's biggest and most profitable unit which includes T.J. Maxx and Marshalls stores, fell 1 percent compared with expectations of a 1.4 percent rise.

"While sales were not as strong as we would have liked, we were pleased that sales trends at Marmaxx improved as the weather turned more seasonable," Chief Executive Ernie Herrman said.

The company said it expects holiday-quarter same-store sales growth of 1-2 percent.

Shoppers seeking its hallmark bargain deals drove overall sales higher by 6 percent to $8.8 billion in the third quarter, slightly below the $8.86 billion that analysts on average had expected.

Net income rose to $641.44 million, or $1 per share in the third quarter ended Oct. 28, from $550 million, or 83 cents per share, a year earlier.

Excluding one-time items, the company earned $1 per share, in-line with analysts' estimates.

The Framingham, Massachusetts-based company forecast fiscal 2018 adjusted profit of $3.91 to $3.93 per share, largely below the average estimate of $3.93 per share. (Reporting by Gayathree Ganesan in Bengaluru; Editing by Arun Koyyur and Patrick Graham)