Beauty products are one of the hot spots in retail, as it's one of the few categories where millennials want to spend their money. The makeup category has grown by double-digits in December for the last two years, according to market researcher NPD Group.
Particularly popular during holidays is sparkly makeup and sets of mini products. Sales of mini or travel-size prestige makeup products grew by 58 percent through September 2017, according to NPD.
Within skincare, a string of themes can be found. First, brands are looking to be more personalized, no longer focusing on ads and products centered on supermodel faces. They are also increasingly focused on "free-from" and natural products.
This cult classic beauty brand has quickly become a favorite among those in the skincare know. Its explosive growth has also attracted the eye of investors. Earlier this year, the brand received an investment from private equity firm VMG Partners. This particular kit includes Drunk Elephant's night serum and C-firma day serum, both of which are known to brighten skin.
Buy now: Drunk Elephant Happy Hour
This eyebrow serum was one of the first products made by Glossier, the brand started by beauty and skincare blog Intothegloss. As such, it is part of a trend of websites that educate consumers about makeup and skincare that has begun to sell their own products. As for Boy Brow, the serum is known thicken and and keep eyebrows in place.
Buy now: Glossier Boy Brow
Makeup artist Pat McGrath started a line of makeup that is full of sparkles. This newly released glittery eye shadow pallet is no exception.
Yet another brand launched by a beauty practitioner. Cuban hairstylist to the stars, Oribe, created this spray that gives hair volume and a "perfectly unperfect look." A good stocking stuffer.
Buy now: Oribe Dry Texturizing Spray
A stocking stuffer for people on your gift list that spend all day running around with no time to touch up their makeup. This primer also enhances the color of any shadow that sits on top of it.
Buy now: Urban Decay Eye Shadow Primer Potion
A tool to help polish hair with least amount of effort. This straightening brush straightens like a typical ceramic iron, but its brush bristles take out any extra effort. Recommended for people who prefer to do their hair while watching television.
Another cult favorite beloved by celebrities, this scary looking mask is said to reveal instantly smoother skin. The brand SK-II was highlighted by its owner P&G in its recent proxy fight with Nelson Peltz, as evidence of the company's able to grow "hot" brands.
Something for the man in your life. Its chestnut extract and vitamin C will help revive tired skin, particularly important during the stressful holiday season.
Buy now: Kiehl's Facial Fuel
Korean nail artist, Jon Soon Choi, moved to the U.S. in the 1990s and opened up Jin Soon Hand and Foot Spa in the East Village. She later launched her eponymous polish brand, which is now sold in retailers like Barney's, Space NK and Net a Porter. This shimmery rose gold nail polish is sure to add festivity to the holidays.
Buy Now: Jin Soon 'Fête' Nail Lacquer