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ANALYSIS-Few banks seen queuing for China's red carpet invite

* Global banks wary of opaque regulations, large local rivals

* China carefully controls foreign lenders' onshore activities

* Investment potential seen in securities JVs after curbs eased

* Tough road ahead for foreigners to boost securities profits

HONG KONG, Nov 16 (Reuters) - China stunned the finance world last week when it unveiled plans to allow foreign control of its financial institutions. Few bankers thought their long-held dream of better access to the world's largest banking market was within reach.

The likelihood, however, is that even fewer will rush to take advantage of that opening.

In theory, foreign banks will be allowed to take larger stakes in their Chinese commercial peers - currently capped at 20 percent - while investment banks will be able to take control of their securities joint ventures.

In practice, a combination of well-entrenched local companies and an opaque regulatory regime means global banks will move only very cautiously to exploit the new rules, bankers and lawyers said.

Besides its stringent ownership limits, China has for decades carefully controlled the range of activities open to foreign banks in an effort to protect domestic players, they say, and few expect that to change soon.

"Lifting shareholding limits is just one part of the problem, the bigger concern is whether the foreigners will get a level-playing field in the country," said a Beijing-based lawyer, who works with Chinese banking and securities regulators.

"The global financial industry has changed a lot in the last few years and there's a lot more scrutiny happening on capital allocation, compliance and risks," he said, he said referring to bank managements. "The impact of this move would have been very different four, five years ago."

Before the 2008 global financial crisis, many western banks took stakes in Chinese peers. But most of the banks were forced to sell them after the crisis as global regulators tightened capital standards.

The banks also found that their investments did not give them the solid foothold they had hoped for in China. Tighter capital regulations are also likely to curb interest this time around by making already costly acquisitions even tougher.

Since the global financial crisis, "most foreign banks have refocused on home markets, serving key customers overseas and, for some, had to repair balance sheets," said Paul McSheaffrey, head of banking at KPMG.

With a 19 percent equity holding in Bank of Communications , HSBC, is one of the few global banks to still hold a substantial stake in a Chinese bank.

China's banking system has also grown rapidly, along with the Chinese economy in the last few years. Ten years ago, foreign lenders held 2.4 percent of the country's banking assets, according to KPMG.

In spite of those foreign-held assets growing at 20 percent a year for the past decade, today foreigners hold just 1.4 percent of what has become a 181.7 trillion yuan ($27.40 trillion) market.

Foreign entrants also face a banking market dominated by China's big five state-backed lenders who themselves face a tough environment due to rising bad loans and the country's hard-to-read regulatory regime.

"It would be very difficult for them to change the (business) landscape," said a banker with an European bank.

The bankers and lawyers declined to be named due to the sensitivity of the issue.

The China Banking Regulatory Commission (CBRC) did not respond to a request for comment.

SECURITIES JOINT VENTURES

One area with potential could be the securities joint ventures operated by big global investment banks in partnership with local players, industry insiders said.

China has said banks will be able to raise stakes to 51 percent from the current cap of 49 percent, and that in three years, even those restrictions will be lifted.

The joint ventures, operated by banks including Citigroup , whose joint venture topped the foreign securities' business list in China last year in terms of profit, Credit Suisse, and UBS among others.

These joint ventures offer services like stock and bond underwriting, sales and trading.

The lack of management control and regulatory curbs have limited the range of services the ventures can offer and compete with local players, who dominate the market, industry data showed. None of the foreign ventures figure in lists of the top 70 securities firms in China in terms of profit.

Citi welcomes any government moves to further liberalize the financial markets, said Christine Lam, chief executive of Citi China, adding that the bank continued to grow its own retail and institutional business in the country.

UBS Securities, the bank's China joint venture, was ranked 85th in China with profit of about $14 million last year, even as it remains an investment banking powerhouse in Asia. Meanwhile, the local industry leader, Gutai Junan Securities, raked in $1.5 billion in the same period.

"China is a key market for UBS and, as indicated previously, we continue to work towards increasing our stake in UBS Securities Co. Ltd.," Eugene Qian, the chairman of the UBS China Strategy Board, said in a statement.

Last year, JPMorgan reported global corporate and investment banking profits of $10.8 billion, while its Chinese joint venture produced $8 million - to be split with its partner.

The U.S. bank sold its 33 percent holding in that entity to its partner last December but is in talks to set up a new joint venture, people with knowledge of the matter have previously said.

JPMorgan said the bank was fully committed to China and had a strategic long-term approach to its business in the country. It will continue to "evaluate viable options to strengthen its position" in China, the bank said in a statement.

Credit Suisse looks forward to being a part of China's financial markets development, the bank said in a statement, without elaborating.

The China Securities Regulatory Commission did not immediately respond to a Reuters request for comment.

Taking over management control of these joint ventures would help foreign banks by allowing their staff to run the businesses and better integrate local operations with their global networks, the bankers said.

It would also minimise any "reputational risk" by tightening governance, they said.

But stringent "know-your-customer" requirements and limited business lines would mean it would be years before they manage to take market share away from local players such as Gutai Junan, CITIC Securities and Haitong Securities, they said.

"Pricing competition is also intense, particularly in the brokerage and underwriting segments, where brokerage commission rates have fallen to less than 3 basis points," Fitch Ratings analysts wrote in a report on Tuesday.

"Moreover, business relationships tend to be important to winning institutional business which could represent a practical hurdle for potential foreign entrants."

($1 = 6.6312 Chinese yuan renminbi) (Reporting by Sumeet Chatterjee; additional reporting by Umesh Desai, Matthew Miller, Shu Zhang and Xiaochong Zhang; Editing by Jennifer Hughes and Philip McClellan)