(Adds quotes from Canadian negotiator, Mexican minister)
MEXICO CITY, Nov 17 (Reuters) - A key round of talks to update the NAFTA trade pact formally opened on Friday with Canada and Mexico seeking to show more flexibility about addressing hard line U.S. demands that they had previously dismissed as unworkable.
U.S. President Donald Trump, who says the North American Free Trade Agreement is a "disaster," has frequently threatened to ditch the pact unless big changes are made.
There is relatively little time left to thrash out a deal under the current schedule. Negotiators met in Mexico City for the fifth of seven planned rounds that are due to wrap up by the end of March to avoid affecting Mexico's presidential election.
"We're just getting started. There's a long ways to go. Its a challenging negotiation," chief Canadian negotiator Steve Verheul told reporters.
Canadian and Mexican officials initially indicated they would simply not discuss contentious U.S. proposals such as a five-year sunset clause, and boosting the North American content of autos to 85 percent from the current 62.5 percent.
The focus in Mexico City would be on making arguments to the U.S. side as to why their proposals as written would not work, a Canadian government source said.
Canada, the source added, was happy to discuss so-called rules of origin governing auto content but insisted the 85 percent figure was impossible.
Canadian sources said on Thursday they were open to a Mexican proposal to review NAFTA every five years rather than the U.S. plan to bring in a sunset clause that would automatically terminate the deal if it was not renegotiated.
Canada and Mexico both send a large majority of their goods to the United States and prefer the treaty continue rather than deal with the economic disruption caused by a U.S. withdrawal.
SENDING A MESSAGE
That said, Mexico has stepped up its efforts this year to find alternative markets.
Mexico's Foreign Minister Luis Videgaray met with his Russian counterpart Sergei Lavrov in Moscow on Friday to emphasize openness to doing business with nations other than the United States.
"At the same time as we carry out this negotiation process, Mexico is expanding its commercial horizons," Videgaray told a news conference. A senior official in Mexico's foreign ministry said the remarks were intended to send a message to Washington that "we don't depend on them."
A Mexican official said the United States needed to make clear what it hoped to achieve with tougher rules of origin, given the difficulty of raising the threshold.
Noting that 85 percent North American content was not feasible, the official said Mexico did not want "a rupture" to occur in the talks.
However, the official added that the North American auto industry has previously argued in favor of lowering the figure to improve its competitiveness with foreign rivals.
Washington also wants NAFTA to set a 50 percent minimum U.S. content requirement for autos, which Canada and Mexico say cannot work.
"Once (the Americans) have explained all that, we can see about finding common ground," the Mexican official said.
A schedule for the fifth round seen by Reuters showed rules of origin would be discussed beginning Saturday during the four final days of the talks.
The U.S. Chamber of Commerce said killing NAFTA meant manufacturing states would lose hundreds of thousands of jobs that depend on trade with Canada and Mexico, with automotive-intensive Michigan topping the list with 366,000 jobs "put at risk."
The Peterson Institute for International Economics said on Friday around 187,000 direct export-focused manufacturing jobs would disappear, with the highest concentration in autos. (Additional reporting by David Lawder, Daina Beth Solomon and Gabriel Stargardter in Mexico City; Editing by Jeffrey Benkoe and Cynthia Osterman)