LIVONIA, Mich.--(BUSINESS WIRE)-- Valassis, a leader in intelligent media delivery, has appointed Bonnie Bisson to the new role of Vice President, Sales Enablement, where she will partner with sales leadership and focus on developing people, processes and technologies to drive sales results.
Bisson possesses more than 20 years of industry experience, cultivating powerful sales teams, expanding internal processes and introducing technologies to enable revenue-generating results. In this role, Bisson will implement accelerated training and development across the company’s sales organization to elevate Valassis’ ability to bring effective solutions to its clients.
Most recently, she led cross-functional teams leveraging key partnerships across marketing, sales and business operations groups at InsideView Technologies, a San Francisco-based marketing services company. Bisson also aligned sales and marketing teams to achieve significant growth as Vice President of Sales and Marketing at National Corporate Housing. Previously, she also held leadership positions at CORT, a Berkshire-Hathaway company.
“Bonnie’s vast sales and leadership experience will drive our strategic growth initiatives and further enhance our position as a leader in intelligent media delivery,” said Mark Ellis, Chief Revenue Officer, Valassis. “I am confident that Bonnie will bring significant value to Valassis, building a sales enablement center of excellence.”
Bisson holds a Bachelor of Arts degree from Western Michigan University.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. As wholly owned subsidiaries of Harland Clarke Holdings, Valassis and RetailMeNot, a leading destination for digital savings, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions.
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Mary Broaddus, 734-591-7375