Going live at this time would help Amazon tap into Black Friday demand. Black Friday, the day after the U.S. Thanksgiving holiday, was so named because spending would surge and retailers would traditionally begin to turn a profit for the year, moving from the red into the black. It falls on Nov. 24 this year.
"There's a trial starting tomorrow at 2:00 p.m. (0300 GMT), and (Amazon) is saying that you need to be prepared to receive orders from that point on," Adam Mills, founder of child internet monitor provider KoalaSafe, told Reuters by telephone on Wednesday.
An Amazon spokesperson in Australia was not immediately available for comment.