If you fall within this group, Black Friday has become a tradition.
You won't shop the pre-Black Friday deals, or even venture out on Thanksgiving, because you want to stick to what you know best. The NRF found through its annual survey that 35 percent of consumers claim Black Friday to be "family tradition."
"People enjoy a challenge, and shopping on [Black Friday] certainly imposes a whole set of tactical difficulties," Dengler said. "When families work together to overcome those obstacles and come away with the best deals, they work as a team and enjoy the strength of their union."
Certain retailers could be considered "Black Friday purists," too. Companies including TJ Maxx, Nordstrom, Staples and Home Depot won't open their doors on Thursday, but keep their deals reserved for Friday only.
Here's a breakdown of the hours shoppers plan to hit the stores on Friday. The largest percentage, or 21 percent of those surveyed by Statista, plans to go before 8 a.m.
Cyber Monday shoppers
Cyber Monday fanatics will be glued to their computers as the weekend comes to an end.
Until recently, Cyber Monday was offering lower prices online for tech gadgets than one could find on Black Friday, according to Dengler.
"Since this group has online shopping figured out so well, they just skip in-store shopping and basically beat everyone else while sitting at home," he said.
Based on the NRF's survey this year, 48 percent of consumers, or roughly 78 million people, plan to shop on Cyber Monday this year. That compares with 36 percent of consumers saying they planned to shop online on Cyber Monday in 2016 and 34 percent in 2015.
For 2017, many analysts are speculating internet giant Amazon will steal the show. The company has already kicked off Black Friday-esque sales online.
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"Average Joes" will slowly do their shopping, using a combination of in-store and online platforms. They will shop a variety of sales and not limit themselves to a particular day, i.e. Cyber Monday.
"We think this is the best strategy for a successful holiday shopping season," Dengler said.
The NRF found that younger adults, ages 18 to 24, are the most likely to increase their holiday spending this year from last year. And many of them would fall into the "Average Joe" category.
"With an additional full shopping weekend this December, consumers will have plenty of time to browse and complete their holiday purchasing," Goodfellow said.