Apple products are rarely discounted and almost never discounted directly by Apple. If you want to save on a new MacBook, an iPhone or another Apple product this Friday, follow some of these tips.
Your best bet is to check retailers that sell Apple products instead of walking into an Apple Store, where you won't find big discounts.
If you can't find an item in stock at one store but see it's available in another, remember that some retailers will price match. Best Buy, for example, will often price match an item if it's on sale at another location. Just be sure to bring a copy of the sale to show your salesperson.
Retailers often sell products that are returned, but are still in great condition, as an "open box" deal. These can sometimes save you hundreds of dollars, perhaps even more than a Black Friday deal itself. Best Buy lets you check for open box discounts at locations near you, and people who aren't in the know won't be knocking down doors to get to them.
Lastly, make sure you know what you're buying. Check the model year of a MacBook, for example, to make sure you're not just buying last year's version. Also, while browsing for deals, I noticed that some retailers have the Apple Watch Series 3 listed at $329 in Black Friday discount materials. That's the normal price, so make sure you're actually getting a discount.