Derek Yimoyines brings more than 18 years of engineering experience to new role
BOSTON--(BUSINESS WIRE)-- Zmags, the shoppable content company enabling digital marketers to create and publish rich content experiences without the need for coding, today announced the expansion of its executive team with the hire of Derek Yimoyines as chief technology officer. As the company’s first CTO, Yimoyines will centralize and expand the US-based engineering team.
Prior to joining Zmags, Yimoyines was a six-year veteran of the innovative Nanigans team where he most recently served as the performance advertising solution provider’s vice president of engineering. In this role, he built Nanigans into one of the highest volume Facebook Marketing Partners, a driving factor in the company’s 60x revenue growth. Yimoyines is an experienced engineer and project manager instrumental in developing highly-scalable SaaS products at innovative companies including Avenue 100 Media Solutions and Speechworks (now Nuance Communications). In his new role, Yimoyines will evolve the Zmags technical direction and ensure the continued growth of operations and development to support the growing needs of the digital marketer.
“Derek’s technical vision and expertise will benefit Zmags greatly as we continue to build and magnify our plans for the Creator and Publicator products to make content creation easier and more effective for today’s busy marketers,” said Brian Rigney, CEO of Zmags.
“Zmags’ innovation and desire to continually improve on customer experience has been inspiring,” said Yimoyines. “I am looking forward to working closely with the engineering team while growing and delivering present and future product.”
Zmags helps digital marketers create and publish rich digital experiences through a user-friendly interface that requires no coding knowledge or IT involvement. Using Creator by Zmags, brands can create and deliver fresh, shoppable content that drives product discovery and inspires consumers to purchase. Creator integrates with all leading ecommerce and content management platforms enabling marketers to build and optimize their website content and respond to shopping trends, holidays, social networking, and even pop culture events.
Leading brands like Ethan Allen, Harvey Nichols, New York & Company, Vivienne Westwood, and Godiva use Creator by Zmags to deliver interactive and entertaining shopping experiences with rich content like buying guides, quizzes, lookbooks, video, and more. With offices in Boston, London, and Copenhagen, Zmags enables interactive customer experiences around the world. To learn more, visit www.zmags.com and follow the company on LinkedIn, Facebook and Twitter.
Zmags Creator and Zmags Publicator are trademarks of Zmags. All other brand names and product names are trademarks or registered trademarks of their respective companies.
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Elizabeth Murphy, 617-963-8081