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The 25 most potent corporate reputations in Brazil contribute US$180 billion of shareholder value

SAO PAULO, Nov. 29, 2017 /PRNewswire/ -- Reputation Dividend (www.reputationdividend.com), in association with MZ" (www.mzgroup.com), announced today the 2017 Brazil Reputation Dividend Report. This third annual report confirms that corporate reputations of Brazil's leading companies are underpinning the growth in investor confidence to now account for one Real in every four of market capitalization across the Bovespa Index ("Ibovespa").

A growing investor appetite for companies with improving reputations and associated goodwill resulted in those very intangible assets driving 34% of the tangible rise in value across the Ibovespa in the last 12 months.

TOP 25 BRAZIL

(October 2017)

Ticker

Reputation Premium (2017)

Market Cap (US$ MM)

Reputation Value

(US$ MM)

Rank (2017)

Reputation Premium (2016)

2017 vs 2016 (percentage points)

AMBEV

NYSE:ABEV

45.4%

105,587

47,888

1

42.8%

2.6

RAIA DROGASIL

BVMF:RADL3

38.4%

8,064

3,097

2

34.7%

3.7

B3

BVMF:BVMF3

38.1%

13,840

5,278

3

18.3%

19.8

ULTRAPAR

NYSE:UGP

38.1%

13,599

5,182

4

35.8%

2.3

LOJAS RENNER

BVMF:LREN3

37.2%

8,151

3,029

5

22.9%

14.2

WEG

BVMF:WEGE3

36.8%

11,219

4,127

6

37.1%

(0.3)

BANCO BRADESCO

NYSE:BBD

36.0%

69,211

24,940

7

14.7%

21.4

ITAU UNIBANCO

NYSE:ITUB

35.7%

86,215

30,755

8

22.0%

13.6

LOJAS AMERICANAS

BVMF:LAME3

35.6%

8,457

3,015

9

28.1%

7.6

NATURA

BVMF:NATU3

35.6%

4,228

1,505

10

10.6%

25.0

CIELO

OTCMKTS:CIOXY

34.9%

18,592

6,480

11

36.4%

(1.5)

GPA (CBD)

NYSE:CBD

33.1%

7,035

2,330

12

na

na

CPFL ENERGIA

NYSE:CPL

32.2%

8,722

2,804

13

11.8%

20.4

CCR

BVMF:CCRO3

31.3%

11,254

3,523

14

30.4%

1.0

HYPERMARCAS

OTCMKTS:HYPMY

29.1%

6,796

1,981

15

23.5%

5.6

VIVO - TELEFONICA

NYSE:VIV

25.7%

25,211

6,470

16

11.7%

13.9

BANCO SANTANDER

NYSE:BSBR

24.4%

35,100

8,570

17

na

na

BRASKEM

NYSE:BAK

24.4%

10,984

2,680

18

na

na

GERDAU

NYSE:GGB

24.1%

5,890

1,420

19

na

na

BANCO DO BRASIL

OTCMKTS:BDORY

24.1%

33,182

7,993

20

na

na

MULTIPLAN

BVMF:MULT3

22.4%

4,594

1,027

21

5.5%

16.8

KROTON

OTCMKTS:KROTY

20.0%

9,908

1,979

22

7.3%

12.7

TIM BRASIL

NYSE:TSU

19.8%

9,073

1,796

23

na

na

ENGIE BRASIL

OTCMKTS:EGIEY

18.9%

7,575

1,429

24

23.3%

(4.4)

KLABIN

OTCMKTS:KLBAY

18.7%

5,976

1,119

25

38.9%

(20.2)

The executive summary and presentation of "2017 Brasil Reputation Dividend Report" can be downloaded here: http://www.mzgroup.com/reputation.html

Contacts:

Simon Cole, Reputation Dividend, T: +44 795 642 3843, simon@reputationdividend.com

Rodolfo Zabisky, MZ", T: +5511 3529-3770, rodolfo.zabisky@mzgroup.com

View original content:http://www.prnewswire.com/news-releases/the-25-most-potent-corporate-reputations-in-brazil-contribute-us180-billion-of-shareholder-value-300563752.html

SOURCE MZ” and Reputation Dividend