Out of gift ideas? Try Instagram.
The social media site is turning into the modern version of the catalog. This is where today's generation is going to know what's cool. The millennial version of a supermodel is the trendy, but relatable social media star who posts self-deprecating (but well-lit) pictures, interspersed with stylish goods worth a click.
According to Mediakix, advertisers will spend $1.6 billion on these Instagram influencers to help hawk their products. Some of these influencers are better at labeling their paid posts as an ad than others, but it's still worth a browse if you're stuck for ideas.
One thing is clear: what influencers tout is what quickly becomes popular. Here are some items that may soon see everywhere.
Supermodel turned social media star Chrissy Teigen wrote a fun cookbook littered with personal details, like the recipe for the pasta dish she fell in love with, in the same place she fell in love with her husband, singer John Legend.
Buy now: "Cravings: Recipes for All the Food You Want to Eat"
Les Specs, an Australian sunglass brand founded in the late '70s and relaunched in 2006, has become a favorite of the social media set. This particular flirty pair has been worn by a hoard of heavy-hitting social media stars: Kendall Jenner, Gigi Hadid and Leandra Medine.
Buy now: Les Specs sunglasses
This makeup brand was started by one of the most powerful women is beauty: Huda Kattan. The beauty blogger turned makeup entrepreneur launched her own — now cult — beauty brand and this set of liquid matte minis should look good on many skin types.
Buy now: Huda liquid matte minis nude
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