NEW YORK, Dec. 04, 2017 (GLOBE NEWSWIRE) -- Canvas Worldwide, the creative media agency network that approaches every client challenge as a blank canvas, announced today that it has appointed Kristi Lind as Executive Vice President, Chief Client Officer, effective December 13, 2017. Lind will be based in the agency’s Silicon Beach office, located in Playa Vista, California, and will report to Paul Woolmington, CEO, Canvas Worldwide.
“Kristi has a proven track record of success and a highly personal approach to partnering with clients to drive business growth,” said Paul Woolmington, CEO, Canvas Worldwide. “While keenly focused on honing the client experience, Kristi will also play a role as a key driver of growth for Canvas Worldwide, and work with our leadership team to develop strategies to cultivate our agency culture.”
In her role as Chief Client Officer, Lind will spearhead all aspects of the business and implement inventive processes and new approaches to the client/agency relationship to deliver a positive experience for brand leaders throughout the media strategy, planning and activation process. She will be responsible for propelling agency innovation and launching enhanced product offerings across Canvas Worldwide’s brand teams to drive agency growth. In addition, Lind will also be part of an internal taskforce that is focused on cultivating the Canvas Worldwide brand and culture.
“The industry is rapidly evolving with new media channels, technologies and measurement. Data affords the opportunity for engagement one to one or at scale and in this fast paced marketing environment, it’s important to prioritize what we measure, at what interval and stay focused on things that are actionable,” said Kristi Lind, Chief Client Officer, Canvas Worldwide. “Since its inception, Canvas has had a narrative of shunning the status quo and approaching every challenge as a ‘blank canvas.’ I’m excited to work with Canvas CEO, Paul Woolmington, and the Canvas leadership team, to drive new processes, capabilities and services that deliver better, more engaging opportunities and ultimately drive business growth for our brand partners.”
Lind brings 25 years of experience to Canvas Worldwide across numerous client categories industries that helped her clients earn two Gold Cannes Lions among other prestigious awards. Prior to joining Canvas Worldwide, she served as Managing Director, Global Accounts at OMD for twelve years where she oversaw the Nissan, Infiniti, Activision and Hilton brands. She has category leadership experience across automotive, retail, travel, entertainment and packaged goods industries, and has led media for blue chip brands including Toyota, Ford Brands, and General Mills. Lind has also held roles at Saatchi & Saatchi and Young & Rubicam.
Lind joins a seasoned Canvas Worldwide senior leadership team of industry veterans – including Y.S. Seo, Executive Vice President and Chief Operating Officer; Amy Ginsberg, Executive Vice President and Chief Investment Officer; and Greg Johns, Executive Vice President and Chief Digital Officer – to architect and execute the agency’s vision.
About Canvas Worldwide
Canvas Worldwide (www.canvasworldwide.com) is an independent media agency network that provides innovative, customized marketing solutions for brands willing to challenge tradition and make their own bold strokes. Launched in 2015, the agency has offices in Los Angeles and New York, with regional offices in Chicago, Dallas and Atlanta. Canvas Worldwide services clients including Hyundai Motor America, Kia Motors America, Breville, Blueshield of California, and OneSight, with estimated billings of over $1 billion. The company’s mission is to always be surprising, original and inspiring by shunning the status quo and being fearlessly creative, every time. Canvas is free of the constraints and legacy behaviours of network agencies, enabling it to approach every client challenge as a blank canvas. The agency was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. Canvas Worldwide is hiring: http://www.canvasworldwide.com/careers.
Source: Canvas Worldwide