Zyxel Names David Soares Vice President of North American Sales

Soares Brings Nearly Three Decades of Executive-Level Experience Managing Global Sales and Marketing Organizations in the Information Technology Industry

ANAHEIM, Calif.--(BUSINESS WIRE)-- Zyxel Communications, a leading provider of secure broadband networking, Internet access and connected home products, today announced the appointment of David Soares as vice president of North American sales. Soares brings 28 years of experience as a senior business executive in the information technology industry to drive the awareness and growth of Zyxel’s channel business among small- and medium-sized businesses and service providers in North America.

Soares comes to Zyxel following a 16-year career at Netgear. He was part of the executive team that took the company from a private start-up to a publicly listed company in 2003. Appointed as Netgear’s Vice President EMEA in 2003, Soares was responsible for growing the sales and marketing organization across Europe, and established the company as the leading networking vendor to home users and small businesses in the UK by the end of 2004. As Netgear’s Senior Vice President, Worldwide Sales and Marketing from 2004 to 2011, Soares was responsible for running the company’s sales and marketing organization around the world. He was appointed the company’s General Manager and Senior Vice President, Retail Business Unit in 2011, and led the product management, engineering, and sales and marketing departments to deliver year-over-year revenue growth. Soares’ 28 years in the IT industry includes 12 years in management with Hayes Modems prior to his career with Netgear.

“We believe that the extensive experience and knowledge that David brings to our team is truly a game-changer for our business,” stated Howie Chu, CEO of Zyxel North America. “David’s experience in leading other companies in our industry through various stages of their growth, building them from start-ups to leading global brands will be instrumental in taking our business to the next level across our consumer, SMB, and service provider business units.”

For more information on Zyxel and its families of connectivity solutions for homes and businesses, visit www.zyxel.com/us and follow us on Facebook, Twitter and LinkedIn.

About Zyxel Communications

Focused on innovation and customer-centricity, Zyxel Communications has been connecting people to the Internet for nearly 30 years. Our ability to adapt and innovate with networking technology places us at the forefront of creating connectivity for telcos and service providers, business and home users.

Zyxel is building the networks of tomorrow, unlocking potential, and meeting the needs of the modern workplace — powering people at work, life, and play. Zyxel, Your Networking Ally.

  • 1,500 passionate associates worldwide
  • 100 million devices creating global connections
  • 700,000 businesses working smarter with Zyxel solutions
  • 150 global markets served

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Integrity Public Relations, Inc.
Ken Hagihara
Media Relations Representative for Zyxel
949-768-4423 ext. 101

Source: Zyxel Communications