Its flight attendants' union calls it a "silent epidemic." As high-profile allegations of sexual harassment become a near-daily occurrence, United Continental Holdings' CEO is trying to get ahead of the problem.
In a letter to staff on Monday, Oscar Munoz asked employees to "all join with me in making a commitment to zero tolerance for sexual harassment of any of our colleagues and customers."
Sexual harassment in air travel gained more visibility late last month after Randi Zuckerberg, a media executive and sister of Facebook founder and CEO Mark Zuckerberg, reported she was sexually harassed on an Alaska Airlines flight.
The Association of Flight Attendants, which represents thousands of cabin crew on United, Alaska and a host of other airlines, commended Alaska Airlines for investigating the incident but warned that flight attendants lack the proper training and guidance to deal with such issues.