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WWE is coming to .
The pro wrestling company signed a deal with Facebook to stream a new "single-elimination mixed tag-team tournament" directly on the social network. That means WWE will feature tag-team matches — one male and one female wrestler per team — for 12 straight weeks.
These are not the highly touted pay-per-view matches that WWE is known for, but the company is still rolling out some of its biggest stars, like Jimmy Uso and Natalya. (Uso has more than four million Facebook followers, for example.) Facebook is paying WWE for a dozen 20-minute episodes, but a company spokesperson declined to share financial terms of the deal.
As with the other professional content Facebook has acquired, these WWE matches will exist inside Facebook Watch, the company's new video tab. Facebook has been paying publishers to create exclusive shows for the service, and has also been paying for streaming rights for sporting events, like college basketball games. The hope is that Facebook becomes a video destination, not just a place people stumble across video while looking at their friends' vacation photos.
The WWE deal is interesting for a few reasons, though:
The first episode is set to air on Tuesday, Jan. 16, 2018.
—By Kurt Wagner, Recode.net.
CNBC's parent NBCUniversal is an investor in Recode's parent Vox, and the companies have a content-sharing arrangement.
More from Recode:
The NBA wants its games to look like Twitch, so it is streaming minor league games on Twitch
Why former Groupon CEO Andrew Mason regrets telling everyone he was fired
Let's calm down. No matter what happens with net neutrality, an open internet isn't going anywhere.