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'Star Wars' and the Fox deal could be the ‘shot in the arm’ Disney needs to surge

Disney shares could see a boost on the heels of the deal between the company and Twenty-First Century Fox as well as the release of the newest "Star Wars" film, some strategists say.

The deal between the two companies — which values Fox assets at $66 billion — is attractive, said Mike Binger, senior portfolio manager at Gradient Investments.

Disney has underperformed the market over the last two years, Binger said, and a move like this "could be the shot in the arm the stock needs." The company's shares are up 3 percent this year as the S&P 500 index has risen 19 percent. Disney shares rose 0.8 percent in premarket trading Thursday after the deal was announced.

"The combination of their studio libraries really boosts Disney's entertainment content. Especially as Disney is readying to unleash their new streaming video and on-demand services," Binger wrote to CNBC on Tuesday, adding that the deal would add global cable networks and help diversify away from the ESPN brand, which has recently struggled.

"Investors like scale as traditional media companies compete against heightened competition. This is a blue chip company trading at a discount to the market. And don't forget, Star Wars is coming, and Coco is topping the box office recently," Binger added.

From a technical perspective, Disney has "a lot of potential," said Matt Maley, equity strategist at Miller Tabak.

"Disney has broken above its trend line from April ... so if it can follow this up with a break above the 110.50 level (its highs from July & earlier this month), it's going to be quite positive for the stock," Maley wrote to CNBC on Tuesday.

As for the newest "Star Wars" release, Maley said, Disney shares should see a boost given the international fanfare for the movie franchise around the world.

Disclosure: Mike Binger does not own shares of Disney.

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Trading Nation is a multimedia financial news program that shows investors and traders how to use the news of the day to their advantage. This is where experts from across the financial world – including macro strategists, technical analysts, stock-pickers, and traders who specialize in options, currencies, and fixed income – come together to find the best ways to capitalize on recent developments in the market. Trading Nation: Where headlines become opportunities.

Sara Eisen

Sara Eisen joined CNBC in December 2013 as a correspondent, focusing on the global consumer. She is co-anchor of the 10AM ET hour of CNBC's "Squawk on the Street" (M-F, 9AM-11AM ET), broadcast from Post 9 at the New York Stock Exchange.

In March 2018, Eisen was named co-anchor of CNBC's "Power Lunch" (M-F, 1PM-3PM ET), which broadcasts from CNBC Global Headquarters in Englewood Cliffs, N.J.

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