Entrepreneurs

We challenged this CEO to eat the smelliest fruit on earth

Can the entrepreneur always advocating for people to get out of their comfort zones, get out of his?

CNBC challenged Gary Vaynerchuk to taste test a durian, the smelliest fruit on earth.

The Asian fruit has such a potent smell that there are often signs in Singapore's underground train system banning the fruit.

Gary Vaynerchuk
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Gary Vaynerchuk

As the chief executive of VaynerMedia, Vaynerchuk is also an internet personality, social media guru and entrepreneur.

In Vaynerchuk's YouTube show, #AskGaryVee, he regularly gives advice and has spoken about the importance of getting out of your comfort zone.

"Everything should be in play under 30 because there is no reason to disproportionately deploy practicality under 30."

"Absolutely if you're under 30, just pick up and go," added Vaynerchuk.

Durians sit stacked at a trader's road side stall in Titi, Negeri Sembilan, Malaysia.
Sanjit Das/Bloomberg | Getty Images
Durians sit stacked at a trader's road side stall in Titi, Negeri Sembilan, Malaysia.

The CEO was in Singapore to announce his plans to open the first office for VaynerMedia in Asia, telling CNBC that he has "40, 50-year macro entrepreneurial ambitions" in Asia.

And when it came to the durian, following his own example, Vaynerchuk was barely phased by the strong-smelling fruit, instead saying he'd been "dying to try" the durian.

"I kind of like it, but I was obviously cautious with the volume."

"I'm good with it, but it smells," said the CEO.