People are obsessed with the Instant Pot.
Customers rave about the gadget — which functions as a pressure cooker, slow cooker, rice cooker, steamer and saute pan — in a Facebook group for the product with over 865,500 members, on Instagram and in Amazon reviews of the product.
"What Can I say? BRAVO! AMAZING! LIFE CHANGING!" one buyer writes in an Amazon review.
Robert Wang, the CEO of Instant Pot's Ottawa, Canada-based parent company Double Insight, is just as obsessed with the cooking device as its buyers. For instance, he keeps three Instant Pots running at his house at all times.