Facebook is not being coy about this: Those third-party organizations that took over large swaths of your News Feed years ago — sites that post funny pictures and memes, sell you clothing, or deliver articles about the world — will have the visibility of their posts scaled back under the new arrangement.
In a post on the company's blog Thursday, the head of its News Feed team, Adam Mosseri, wrote that showing more posts from friends and family "means we'll show less public content, including videos and other posts from publishers or businesses."
For many people, that news will come as a relief. In December, Facebook itself acknowledged that passive consumption of information — surfing shopping websites or reading news articles like this one — is often bad for your mood. (Sorry!)
It gestured toward a 2015 paper in the Journal of Experimental Psychology that showed that passive usage of the website, even for just 10 minutes a day, had a negative effect on students' sense of well-being.
Those who still want to see posts from their favorite brands and trusted, wonderful publishers, one of whose articles you may be reading at this very moment, will be able to. The options under the News Feed tab on Facebook will allow users to prioritize the pages (and friends) whose posts they are most interested in.
And Mr. Mosseri explained that other posts that your Facebook connections find engaging will also rise to the top. Conversations stemming from live videos, celebrities' posts, private groups and other highly interactive post types will be among those highlighted on the new News Feed.