For the second consecutive year, Switzerland is the world's best country, according to the U.S. News & World Report.
In order to help people understand how nations are perceived on a global scale, over 21,000 respondents were asked to evaluate 80 countries by ranking them according to 65 attributes. Among those were economic influence, power, citizenship and quality of life, which collectively helped determine each country's success as a modern nation.
The rankings are part of an analysis project called the 2018 Best Countries Report, conducted now for three years by the Wharton School of the University of Pennsylvania and global consumer insights firm Y&R's BAV Group.
"The Best Countries report speaks to the effect a nation's brand can have on its economic prosperity and perceived standing in the world," Wharton professor of marketing David Reibstein said in a statement.
Y&R Global CEO David Sable added that nations need to think carefully about their brand appeal and show off qualities like innovation and compassion in order to set themselves apart.
"For the countries that rose to the top of this year's rankings, it is once again clear that military vigor and economic power are no longer the key determinants to a country's brand success," Y&R Global CEO David Sable said in a statement.