(Adds more details of results, stock history, background)
DETROIT, Jan 24 (Reuters) - Ford Motor Co on Wednesday posted a lower-than-expected quarterly net profit, hurt by rising commodity costs and unfavorable currency exchange rates, and said it expects more pain to come from higher raw material prices in 2018.
Ford has been alone among the major automakers in warning that higher prices for metals like aluminum and steel will take a bite out of earnings, and last week its shares took a dive after executives said they could cost the company $1.6 billion in 2018.
The company's profitability has also been declining versus its peers. Ford's automotive operating margin for the quarter fell to 3.7 percent, from 5.7 percent a year earlier.
Ford said last week cost-cutting measures such as streamlining its model lineup and slashing marketing costs would help boost its profit margins.
Speaking to reporters at Ford's suburban Detroit headquarters, Chief Financial Officer Bob Shanks spoke of a lack of fitness at the No. 2 U.S. automaker, which meant that higher commodity costs stood out more than at rival companies that are hitting their numbers.
"We have to be far fitter than we are, regardless of what the future is," Shanks said, alluding to a previously announced plan to slash $14 billion in costs over the next five years.
Ford's battle to improve its margins comes during a declining U.S. market for new vehicles. U.S. sales fell 2 percent in 2017 after hitting a record high in 2016 and are expected to drop further in 2018 as interest rates rise and more late-model used cars come back to dealer lots to compete with new ones.
The automaker's shares hit a 12-month high on Jan. 16, the same day it gave a disappointing outlook after the market. Since then, the company's shares have fallen more than 10 percent.
That decline is a "report card on our fitness," Shanks said.
Rival General Motors Co gave a Wall Street analysts a more positive outlook last week, and year to date its shares are up almost 8 percent.
Ford's fourth-quarter results were driven almost entirely by North America, which accounted for $1.6 billion out of $1.7 billion of pre-tax profits.
The company sold more expensive and profitable vehicles, mainly pickup trucks and SUVs, in North America than in other markets.
CFO Shanks said that around two thirds of the $400 million currency exchange hit the company took in the quarter was related to Brexit in Europe.
Ford reported quarterly net income of $2.41 billion or 60 cents per share, versus a loss of $781 million or 20 cents per share a year earlier. Adjusted for one-time items, Ford reported earnings per share of 39 cents. On that basis, analysts had on average expected earnings per share of 42 cents.
Automotive revenue for the quarter rose to $38.5 billion from $36 billion in the final quarter of 2016. Analysts had on average expected revenue for the quarter of $37 billion. (Reporting By Nick Carey, additional reporting by Paul Lienert; Editing by Tom Brown)