High fashion, meet high altitude.
Designer Luly Yang debuted the Alaska Airlines' new uniform collection this month at a fashion show inside a hangar at Seattle-Tacoma International Airport.
The specially designed 90-garment collection will dress about 19,000 employees — including pilots, flight attendants and customer service agents — who work for Alaska Airlines and its affiliates. Alaska's new uniform collection is part of a brand refresh for the Seattle-based carrier, which is incorporating the edgier brand and culture associated with recently acquired Virgin America into Alaska's own reputation for service and reliability.
CNBC recently talked with Yang and others about the collection.