When CNBC's Jim Cramer wants to remind himself what a fabulous quarter looks like, he goes back to the earnings reports from manufacturing colossus 3M.
"Every earnings season, 3M, the old Minnesota Mining & Manufacturing, puts on a clinic, showing you exactly how it's done," the "Mad Money" host said. "3M gives you everything you could ever want from a publicly-traded company."
An 115-year-old company, 3M focuses heavily on research and development, with 30 percent of its sales coming from products that didn't exist just five years ago.
But while its innovation tends to confuse analysts, Cramer remembers when his Pop used to work as a sales representative for the company. Thanks to 3M, Pop constantly got new products to market and sell to his clients.
"That was 55 years ago," Cramer said. "All I can say is that 3M is constantly giving the Pops of the world all kinds of new product to make a call or a sale on. It worked then. It's still working now."
This year, the week of the Super Bowl coincides with the week of the Super Earnings Bowl for Cramer.
Without further ado, Cramer turned to the stocks and events he'll watch in one of the most eventful weeks of earnings season, with Facebook, Amazon, Alphabet, Apple and others set to report.
"As the price of crude has come roaring back to the mid-$60s ... thanks to surging worldwide demand and instability in major petroleum-producing countries like Nigeria and the failed state of Venezuela, Diamondback [Energy] has become one of the hottest stocks around," Cramer said.
Trading under the ticker symbol FANG, Diamondback's stock has climbed 57 percent since its lows in the fall of 2017, nearly doubling over the last two years.
But its recent positive action made Cramer wonder if Diamondback was truly deserving of Wall Street's accolades, or if the oil play would soon run out of juice.
When Mark Deppe, the acting director for University of California, Irvine's esports program, thinks of esports, he doesn't think of traditional sports games like NBA 2K.
It may sound ironic, but compared to high-profile competition games like Overwatch and League of Legends, Take-Two Interactive's basketball-themed series doesn't stack up, Deppe told CNBC.
"I'm a little less bullish on the NBA games just because, one, the viewership's not there right now. It's probably the 50th or 60th most-watched esport," Deppe told Cramer. "And ... it has to be a balanced game, a fair game going into it, so they actually take out the actual players and their faces and their names, and so you're essentially playing with kind of nameless avatars."
Deppe, whom Cramer dubbed "chief gaming officer," helped develop UCI's esports program in 2015. The move made UCI the first public university to offer an official program for esports.
In his interview with Cramer, the esports chief flagged one obstacle for big-name organizations like the NCAA that are interested in entering the space.
Some investors and market-watchers may hesitate to embrace the rapidly changing and increasingly connected global landscape, but not Lam Research President and CEO Martin Anstice.
"I think it's perhaps the natural consequence of the time it takes to process and internalize the scale of this technology inflection in the broader economy," Anstice told Cramer. "The reality is there is an extraordinary inflection occurring."
Anstice, whose company manufactures equipment that makes semiconductor chips for powerful electronic devices such as smartphones and high-power computers, is at the center of this sea change.
"The world in every respect – every segment of the economy, every aspect of our lives – is being influenced by this roadmap of innovation in applications," the CEO said. "Historically, our industry would dialogue around units, units of cellphones, units of PCs. That is still relevant, but nowhere close to the relevance today that was true previously. Today it's about content. Cellphone growth: single digits. Content growth in cellphone: 50 percent per year for the last couple of years and forecast again this year."
In Cramer's lightning round, he flew through his take on some callers' favorite stocks:
AK Steel Holding Corporation: "No. I don't want to be in a second-tier steel company when I can buy Nucor at a discount. And Nucor reports next week and I think the actual number's going to be OK this time."
Disclosure: Cramer's charitable trust owns shares of Facebook, Alphabet, Apple and Nucor. Also, NBC Sports is televising Sunday's Super Bowl.