Uber looked at buying a truck logistics company

Key Points
  • Uber had looked at buying Load Delivered Logistics, a Chicago-based freight logistics company, to complement its existing UberFreight service, several people briefed on the process told Recode.
  • Load Delivered is a traditional brokerage firm that pairs truckers with payload work.
  • But deal talks fell apart.
An Uber Freight truck.
Source: Travis Kalanick | Twitter

Uber had looked at buying a Chicago-based freight logistics company to complement its existing UberFreight service, several people briefed on the process say.

The ride-hailing startup spoke to Load Delivered Logistics, a broker for freight trucking routes, as recently as this month, but deal talks fell apart, the sources say.

An Uber spokesperson said the company was not acquiring Load Delivered. Load Delivered did not respond to requests for comment on the acquisition talks.

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Uber's interest in the logistics company spotlights one of its newer businesses, UberFreight, which helps independent truckers as well as trucking fleets find and negotiate available payload jobs through an app.

Load Delivered is a traditional brokerage firm that pairs truckers with payload work through a 70-person team. Uber's interest in the company suggests the deal could have been a way for Uber to add to its customer base or add to its growing roster of staffers with experience in the trucking industry.

Load Delivered is still deciding whether to sell itself to any of the other players in the logistics market, the sources said — but the two companies met as recently as this month at Load Delivered's offices in Chicago.

The talks were serious enough that some rank-and-file Load Delivered employees were told about the transaction even though it had not yet closed.

The talks began as early as last August, sources say, but stalled as Uber went several months without a full-time CEO. Investors ousted Travis Kalanick from the job in June, but Dara Khosrwoshahi didn't assume the role until September.

Load Delivered then also had a strong fourth quarter, said one person, and is now unsure if it wants to sell to anyone or remain an independent company. The company saw $87 million in revenue in 2016 and is profitable, according to Crain's.

The acquisition would have been an unusual move for a company attempting to overhaul the traditional trucking brokerage industry. But it's not the first time Uber sought expertise in the realm it was trying to supplant. In September of 2016, Uber hired Bill Driegert to be the director of UberFreight. Driegert previously headed up the innovation efforts at freight logistics firm Coyote Logistics, which was acquired by UPS in 2015.

"When we look for talent, Chicago's at the top of the list," Driegert told Crain's in August 2017. "It's a great hub for logistics and ops talent. We knew that managing the whole country from San Francisco was going to be a challenge."

In fact, at least a dozen UberFreight staffers previously worked at Coyote Logistics.

In addition to talent, a Load Delivered purchase could have given UberFreight necessary expertise in shipping refrigerated freight — Load Delivered's specialty, according to people in the industry.

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