Google parent company Alphabet is set to report earnings on Thursday after the bell, and the market will be watching several key factors.
The stock has been on a tear, up 12 percent year to date and 44 percent in the last 12 months. Here's what to look for.
Alphabet has beaten Wall Street's revenue estimates three out of the last four quarters, so top-line growth is going to be key. Remember, 85 percent of all revenue still comes from advertising, but cloud computing and hardware are now 15 percent of revenue and growing quickly.
The market will want to see how sales from home speakers fare and how well the Google Cloud Platform is doing.
One thing is clear: Alphabet's big bet is on artificial intelligence.
It is, unquestionably, the best in that space. Google Assistant is the most accurate consumer product on the market, but investors will want to know how Alphabet is looking to monetize this lead.
Increasingly, it is Amazon — not Apple or Facebook — proving to be Alphabet's true competitor, particularly as Amazon moves further into the internet advertising business. It will be interesting to see how the company responds to several unexpected challenges on this front.
Overall, Alphabet is the true blue chip in the so-called "FANG" quartet of tech giants, and I expect business growth to be steady and come in within estimates. Still, increasingly, investors will focus on growth in its non-core businesses, such as hardware, cloud computing, artificial intelligence and the "internet of things" for clues as to the next stage of growth in the company.
CFRA's Sam Stovall builds a positive case on stocks based on a historical pattern dating back to WWII.
Walt Disney, Walmart, Nike and Starbucks are among a small group of elite consumer companies that have overcome fears of digital disruption.
As the Dow holds at records, more than a third of its components are still in a correction or worse. Two traders agree that one of those stocks is the best way to play catch-up.
Bryn Mawr Trust's Jeff Mills believes the S&P 500's longest weekly win streak in two years is on the verge of ending.
Bryn Mawr Trust's Jeff Mills believes the S&P 500's longest weekly win streak in two years is on the verge of ending.
Retail earnings are about to rush in. Bill Baruch of Blue Line Capital and Michael Bapis of Vios Advisors at Rockefeller Capital Management share which they see as a buy into the reports.
Gina Sanchez of Chantico Global says a North Korean attack, should one occur, isn't likely to cause significant long-term market impact.
Boris Schlossberg of BK Asset Management says the ISM non-manufacturing report is key to watch ahead the jobs data released Friday.
Chad Morganlander of Washington Crossing Advisors is watching the dollar this week and expects it'll begin to strengthen heading into the second half of the year.
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Michael Santoli joined CNBC in October 2015 as a Senior Markets Commentator, based at the network's Global Headquarters in Englewood Cliffs, N.J. Santoli brings his extensive markets expertise to CNBC's Business Day programming, with a regular appearance on CNBC's Closing Bell (M-F, 3PM-5PM ET). In addition, he contributes to CNBC and CNBC PRO, writing regular articles and creating original digital videos.
Previously, Santoli was a Senior Columnist at Yahoo Finance, where he wrote analysis and commentary on the stock market, corporate news and the economy. He also appeared on Yahoo Finance video programs, where he offered insights on the most important business stories of the day, and was a regular contributor to CNBC and other networks.
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