revenue forecast@ (Adds analyst, investor quotes, updates share price)
Feb 1 (Reuters) - Apple Inc on Thursday gave a disappointing revenue forecast for the first three months of 2018 and its sales of iPhones over the holiday quarter missed Wall Street's expectations, deepening concerns that enthusiasm for the iPhone has permanently waned since its 2015 peak.
But the company's disclosure that it plans to draw down at least $163 billion in net cash, potentially returning the cash to shareholders, helped boost shares 3.3 percent to $173.48 in after-the-bell trading while the market seemed to also greet the revenue outlook without alarm.
Over time, we are trying to target a capital structure that is approximately net neutral. We will have approximately the same level of cash and debt on the balance sheet, Apple's chief financial officer, Luca Maestri, told Reuters in an interview.
Were going to take that balance down from $163 billion to zero," Maestri said, referring to Apple's current level of cash net of debt.
He did not say whether the reduction in net cash would come in the form of returning capital to shareholders, capital expenditures or acquisitions.
The cash plans are a "pleasant surprise," Brian Colello, an analyst at Morningstar Inc, said. "This goes a bit against Apples historically conservative capital structure."
Trip Miller, managing partner at Gullane Capital Partners and an Apple investor, said the move to a level balance sheet was good news. "Let's face it, this cash has been doing nothing for us over the last six years," he said.
Apple forecast revenue of $60 billion to $62 billion and gross margins of between 38 percent and 38.5 percent for its fiscal first quarter ending in March. Analysts were expecting $65.7 billion in sales and a gross margin of 38.9 percent for the March quarter, according to Thomson Reuters I/B/E/S, though some had forecast sales as low as $60 billion. The stock had declined to its lowest point since November in recent weeks.
Thrivent Financial analyst Peter Karazeris said the low revenue forecast had been expected by many analysts and investors following a string of credible reports that Apple had cut parts orders.
Im happy weve gotten the bad news that I was expecting guided into the stock. It was probably a little overbaked, he said. Now were focusing on metrics that really matter like free-cash generation and shareholder returns. Thrivent holds Apple shares.
Bright spots in the fiscal first quarter ended Dec. 30 included average selling prices for the iPhone that topped Wall Street expectations, driven by demand for newer models like the iPhone X.
The weak expectations for the March quarter could signal that while Apple's diehard fans are willing to pay the iPhone X's steep price, the new phone remains too expensive to tempt mainstream shoppers, especially in countries like China.
The holiday quarter is typically Apple's largest, accounting for more than a third of its revenue as fans line up for its newest offerings, but Wall Street often looks to the March quarter for clues about how well products launched during the holidays will carry over to mainstream buyers.
However, average selling prices for iPhones were stronger than Wall Street expected during the holiday - $796 versus expectations of $756.
It was really driven by the success of the iPhone X and also the iPhone 8 and iPhone 8 Plus, Maestri told Reuters. The new lineup has done incredibly well.
Analysts are counting on increased selling prices for iPhones as one factor that will help Apple increase revenue even as unit sales flatten out.
Apple met its prediction for its strongest-ever holiday shopping quarter on the strength of the iPhone X and iPhone 8. The company posted revenue of $88.3 billion and profit of $3.89 per share, from $78.4 billion and $3.36 per share a year earlier. The results beat analyst expectations of revenue of $87.3 billion and profits of $3.86 per share.
Apple's services business, which includes Apple Music, the App Store and iCloud, grew 18 percent to $8.4 billion, missing analyst expectations of $8.6 billion. Maestri said the lower services revenue was because the holiday quarter was only 13 weeks rather than 14 weeks.
The services revenue was down slightly from $8.5 billion the quarter before.
"That's something to watch as we roll further into 2018," said Miller of Gullane Capital. "Does that continue to stagnate, or was that a one-time bump in the road?"
Maestri also said Apple's installed base of active devices reached 1.3 billion, 30 percent higher than two years ago and representing an expansion of potential customers for the services business.
Apple said it expected its tax rate for the March quarter to be 15 percent following changes in U.S. tax law. The company said last month it plans to make a one-time tax payment of $38 billion on its overseas cash and has a five-year, $30 billion U.S. capital expenditure plan.
The company did not say how much of its overseas cash it would bring back to the United States in the short term and gave no new information about its capital return program, which it typically updates each April.
(Reporting by Pushkala Aripaka in Bengaluru and Stephen Nellis in San Francisco; Editing by Leslie Adler)