* Q3 operating profit Y120 bln yen vs Y97.6 bln year earlier
* Raises profit forecast for year ending March to Y350 bln
* Rechargeable battery business sees full year loss on Tesla delays (Adds details of rechargeable battery business forecast)
TOKYO, Feb 5 (Reuters) - Japan's Panasonic Corp lifted its outlook for earnings this year after reporting a 23 percent jump in third-quarter operating profit on healthy sales of car components and factory automation equipment.
The strong result underscores Panasonic's shift away from the price competition of smartphones and other lower-margin consumer products, reinventing itself as a provider of automotive batteries and components, as well as automation equipment.
Panasonic, the exclusive battery cell supplier for Tesla Inc's mass-market Model 3 sedan, raised its profit forecast for the year ending March to 350 billion yen from 335 billion yen, in line with market estimates.
Production delays in the Model 3 have led Panasonic to downgrade the full-year forecast for its rechargeable battery business to an operating loss of 5.4 billion yen from a profit of 6.6 billion yen previously, highlighting the impact of any change in strategy at the U.S. electric vehicle maker.
Tesla last month delayed a production target for the Model 3 sedan for a second time, saying it would likely build about 2,500 Model 3s per week by the end of the first quarter, half the number it had earlier promised.
A streak of solid results at Panasonic have been driven mainly by the strength of its automotive unit - a business the firm is trying to strengthen by expanding battery production capacity globally to meet an anticipated surge in electric vehicle demand.
For the quarter just ended, Panasonic's operating profit surged to 120.1 billion yen ($1.09 billion), beating an average estimate of 105.7 billion yen.
It started mass production of battery cells at Tesla's Gigafactory in Nevada earlier last year and started mass production at a new plant in Dalian, China in December. It is also adding new production lines in Japan.
Aiming to reduce its dependence on Tesla, Panasonic recently partnered with Toyota Motor Corp to develop and supply batteries for electric vehicles.
Panasonic also took control of Spanish auto parts maker Ficosa International SA last year, a deal that has helped lift the Japanese firm's earnings. ($1 = 109.9300 yen) (Reporting by Sam Nussey, Makiko Yamazaki and Yoshiyasu Shida; Editing by Himani Sarkar and Edwina Gibbs and Miral Fahmy)