With demand for its redesigned full-size SUVs surging, Ford Motor is expanding production of the Expedition and Lincoln Navigator.
The automaker will be increasing production of the two SUVs by approximately 25 percent. Both models are manufactured at Ford's truck plant in Louisville, Kentucky.
"The response from our customers regarding our new full-size SUVs has been exceptional," said Joe Hinrichs, Ford's president of global operations. In January, Navigator sales surged 88.6 percent according to the research firm AutoData.
In particular, Ford is finding very strong demand for the most expensive versions of both vehicles. The average transaction price for the Lincoln Navigator jumped by $21,000 in January, while the average price for a new Ford Expedition was up $7,800, according to the automaker.
Earlier this month, Mark LaNeve, Ford's vice president for U.S. marketing, sales, and service, said the automaker could not make the Lincoln Navigator fast enough. Ford says the average Navigator was in Lincoln showrooms an average of just seven days last month, far shorter than the industry average.