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Walt Disney said on Sunday it was changing the admission price for its U.S. theme parks, raising the cost of some single-day tickets by almost 9 percent.
Disney, which has a three-tier structure that charges visitors more during peak periods to help spread out crowds, said peak one-day tickets for a single theme park at the Disneyland Resort in Anaheim, California, would see the biggest increase, rising to $135 from $124.
Value and regular one-day tickets are now $97 and $117, respectively, compared to $97 and $110 last year.
The company also said it plans to make changes to its annual pass program at Disneyland as well make its multiple-day tickets to Walt Disney World date-specific in order to help manage crowds, particularly as it prepares to open a new Star Wars attraction at both parks next year.
Theme parks are Disney's second-largest division, bringing in $18.4 billion in revenue and $3.8 billion in operating income for the fiscal year that ended in September, according to company earnings reports.