Many people want success more than anything else. And they'll sacrifice everything to have it — which is often the cost of admission.
But there's a problem. Sustaining success, and going beyond success is nearly impossible for most people. Hence Greg McKeown, author of "Essentialism," questions, "Why don't successful people and organizations automatically become very successful?"
McKeown's answer is succinct: Success is a catalyst for failure.
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Being invisible is easy. When you make mistakes, you're the only one who notices. Even being the underdog is easy. If you fail, you're justified in doing so.
But when the spotlight is on you, everyone is waiting for you to fail. The external pressure often becomes too overpowering, smothering the values and vision it took to become successful in the first place.
Which is why success is often a short-lived experience. People come and go. Very few remain on top for long. For example, only eight NFL teams have won the Super Bowl back-to-back. As 49ers coach, Bill Walsh has said, "The toughest thing I ever had to do was get my team to overcome success disease." Winning a first Super Bowl, according to Walsh, is enormously easier than winning a second or third.
This is true in all life domains. If you succeed in business, life doesn't get easier. It gets harder.