AGOURA HILLS, Calif., Feb. 27, 2018 /PRNewswire/ -- David Cantrell has been named Vice President of Digital Strategies at Cydcor, a leader in outsourced sales services, according to Chairman and CEO Gary Polson. In his new role, Cantrell will focus on expanding Cydcor's digital presence and leveraging the digital space to support Cydcor's in-person sales teams and meet client needs for identifying, acquiring and retaining new customers.
"David brings a wealth of experience and expertise across several relevant industries that will help Cydcor continue to not just meet, but exceed our clients' expectations," said Polson. "His record of strategic insight and growth aligns with our focus on delivering data-driven results."
A seasoned digital marketing expert with a track record of executing comprehensive digital growth strategies, Cantrell brings decades of experience to the newly created role at Cydcor. Cantrell's career spans highly competitive industries including pharmaceuticals, mortgage, e-commerce, digital advertising networks, education, investment services and consumer credit. He most recently served as executive vice president at Lifescript, Inc., a performance marketing lead generation business for the pharmaceutical industry where he increased revenue by more than 70 percent in a three-year period and ROI by nearly 60 percent.
Including Lifescript, Cantrell has spent the last 18 years in executive-level digital marketing roles including serving in Vice President and General Manager positions at Experian Interactive and Korn/Ferry Futurestep. He has also held management roles at Canon and Honda Motor. He earned his undergraduate degree from Harvard and MBA from UCLA's Anderson School of Management.
"I am excited David is on the team driving the development of a digital strategy to complement Cydcor's call center services and the sales force presence in North America," said Stephen Semprevivo, Cydcor Chief Strategy and Growth Officer. "We now deliver a suite of services that enables clients to acquire, grow, and retain customers in a way that uniquely accelerates their business."
Cydcor provides customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Through a unique combination of in-person sales, call center, and digital marketing services, Cydcor has mastered the power of building relationships with consumers while leveraging the advantages of technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately-held company is based in Agoura Hills, California. For more information about Cydcor, visit www.cydcor.com.
Gail Michalak, Cydcor
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