PULSE BEVERAGE ACQUIRES INTERNATIONAL DISTRIBUTION FOR ITS NATURAL CABANA® COCONUT WATERS

PULSE WILL BE ABLE TO RECORD AN INCREMENTAL $2 MILLION IN ANNUAL REVENUES WHICH DOUBLES ANNUAL REVENUES

DENVER, March 05, 2018 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation ("Pulse") (OTC:PLSB) announced today that it has acquired international distribution for its Natural Cabana® Coconut Waters in the People’s Republic of China through their new USA based distribution partner, Better4U Food & Beverage, Inc.

Better4U has distribution in the PRC and consumer demand for over 15,000 cases per month worth at least $450K per quarter in net revenues for Pulse. In this partnership, Better4U pays for the product up front which eliminates the credit risks for Pulse. At Pulse’s current revenue run rates, this provides an easy doubling of sales.

Robert E. Yates, CEO of Pulse, said, “We are pleased to be able to offer our products in the People’s Republic of China. Our partners have comprehensive consumer goods distribution relationships in the PRC and we are pleased to have a new to Pulse, population base of over 1.4 billion new consumers that we will introduce to our Natural Cabana® Coconut Waters.”

Mr. Yates continued, “This arrangement makes a lot of sense for Pulse. We have no distribution costs or credit risks in this business model. We collect from the customers in the PRC, reimburse Better4U for their cash outlays and record the entire transaction in Pulse’s books. Our partner is responsible for paying for the manufacturing up front as well as transit costs.”

About Pulse Beverage Corporation:

Pulse Beverage Corporation (OTC:PLSB) is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in
pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.

For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com. Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan at https://www.facebook.com/PulseBeverageCorporation.

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact: Tom Nelson Tenassociates33@gmail.com 1-480-326-8577

Source:The Pulse Beverage Corporation