LOS ANGELES, March 13, 2018 /PRNewswire/ -- mitú, the leading digital media brand for Latino millennials, today announced the promotion of Jesus Chavez to Chief Operating Officer. Chavez is based in the company's Los Angeles headquarters and reports to Herb Scannell, mitú's CEO. Previously, he held the role of Senior Vice President of Operations.
In his newly elevated role, Chavez drives all aspects of mitú's business strategy including audience development across social platforms, data and analytics, account management, and client success across branded partners. He also continues to lead the framework and workflow to support the expansion of mitu's strategic branded partnerships as well as digital network platforms from Snapchat Discover to YouTube, Facebook and Instagram.
"I'm excited to announce the well-deserved promotion of Jesus Chavez to Chief Operating Officer. Jesus' comprehensive industry knowledge on digital media makes him an invaluable asset to the company and an ideal leadership partner as we work to grow mitú. As a data-centered brand, Chavez' unique skill set in understanding data and analytics to help inform sound business strategy is critical to mitú's success," said Herb Scannell, CEO at mitú.
Jesus is a seasoned digital and Latino audience expert having spent nearly a decade at Univision in senior leadership roles managing digital operations and strategy across the Univision Television Group (UTG), Local Interactive Media Group and Univision Radio Group (URG). He started his career in consulting for Accenture and holds an MBA from the UCLA Anderson School of Management.
"I look forward to continuing to build upon the energy and momentum that Latino youth feel for our brand, and humbled by the opportunity to play an elevated role in leading our growth," said Jesus Chavez, Chief Operating Officer at mitú.
Beyond mitú, Jesus has held multiple leadership roles within industry organizations and proudly serves on the board of the Digital and Innovation Advisory Council for St. Jude Children's Research Hospital.
At mitú, we elevate and celebrate Latino stories, audiences and talent to their rightful place, front and center in American pop culture. We are the leader in connecting brands and creators to young Latinos, the most influential demographic in the U.S. Our stories reach millions of Americans every month.
mitú's investors include Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures. mitú is headquartered in Downtown Los Angeles and has operations in New York, Chicago, and Bogotá, Colombia. For more information, visit www.wearemitu.com.