That's according to millennial data scientist and self-proclaimed whistleblower Christopher Wylie, 28, who recently revealed the surprising way data analytics firm Cambridge Analytica gathered personal data of more than 50 million American Facebook users without their knowledge.
Cambridge Analytica has denied violating Facebook's terms of service.
As an employee at Cambridge Analytica, Wylie used his experience in coding and data science to take the personal information of U.S. voters and target them with personalized political ads, according to Guardian reporter Carole Cadwalladr's yearlong investigation published in The Observer, which is the Sunday edition of The Guardian.
While Cadwalladr questioned if Wylie could be "the millennials' first great whistleblower," National Security Agency whistleblower Edward Snowden weighed in on the matter as well.
"It's something that I regret," Wylie told Cadwalladr, adding that "it was a grossly unethical experiment because you're playing with the psychology of an entire country without their consent or awareness."
Based on the report from The Observer, as well as other exclusive reports, here are four facts to know about Wylie.