As Facebook executives come under fire for their response — or lack thereof — to reports of unauthorized data mining on the platform during the 2016 presidential campaign, CNBC's Jim Cramer crafted a playbook for the company's top brass.
Mark Zuckerberg, the social media giant's founder and CEO, and Sheryl Sandberg, its chief operating officer, are both household names and need to issue statements on the matter, the "Mad Money" host argued on Tuesday.
"They both need to take full responsibility for whatever Cambridge Analytica did, regardless of whether or not they think they deserve to," he said. "They both have to come out and face the music, even if it's a funeral dirge."
Cramer said examples of this are rife in the market, especially the big bank executives' congressional testimonies about the 2008 financial crisis.
As for Zuckerberg and Sandberg, Cramer recommended the two forego any salary or stock options until the investigations are finished, and to make friends in Washington, in the lawyer community and among the late-night talk show crowd.
"Yep, the future of Facebook's stock depends on Mark Zuckerberg's ability to show some humility, and for Sheryl Sandberg to be the Sheryl we thought we knew," Cramer said.