CNBC Disruptor 50

Leura Fine

Leura Fine is the Founder and Chief Executive Officer of Laurel & Wolf, the online interior design service that makes it fun, easy, and affordable to decorate your space.

Leura is a professional interior designer turned entrepreneur. After working as the senior designer for a leading interior design firm, she launched her own business, Leura Fine Interiors, in 2013. Frustrated by the archaic business model of the interior design industry, Leura set out to democratize it by establishing a better way for clients and designers to work together. Laurel & Wolf was born in late 2014 and has helped thousands of people all over the country bring their design dreams to life.

Leura was named Forbes 30 Under 30 for Retail & eCommerce and was most recently awarded Goldman Sachs Builders + Innovators 100 "Most Intriguing Entrepreneurs," and has been featured in numerous publications including but not limited to The New York Times, TechCrunch and Architectural Digest. She has raised $25.5M in venture capital from top venture capital funds Benchmark and Charles River Ventures. Laurel & Wolf was also named "25 Hot Los Angeles Startups to Watch" and was on Business Insider's list "33 startups to watch in 2017."