After Elon Musk touts Tesla solar on Twitter, Walmart sues the electric vehicle and clean energy company over store rooftop panels that ignited.Technologyread more
The bond market has entered a financial twilight zone, and at this point, there doesn't seem to be a smooth way out.Market Insiderread more
Trump said he has "been thinking about payroll taxes for a long time" — and he cautioned that "whether or not we do something now, it's not being done because of recession."Politicsread more
Secretary of State Mike Pompeo privately tells business executives and free traders that trade war could end by 2020 election. He also noted there continues to be hurdles for...2020 Electionsread more
Market bull Jeff Saut told CNBC on Tuesday that the lows are in and the market is headed "much higher."Marketsread more
Urban Outfitters reported earnings and same-store sales for the second quarter that beat analyst expectations, while revenue fell short.Retailread more
President Donald Trump believes he has quite the bargaining chip with the European Union.Marketsread more
Some Apple employees have become disillusioned with the group's culture, where some have thrived while others feel sidelined.Technologyread more
The United States does not have a defense against hypersonic weapons, which can travel at least five times the speed of sound, or a little more than a mile per second....Defenseread more
President Donald Trump renewed calls Tuesday to readmit Russia to the G-7 ahead of the group's summit in Biarritz, France, this weekend.Politicsread more
Biden has shown staying power at the top of a jammed Democratic field even as polling numbers for Sanders, Warren and Harris wax and wane.2020 Electionsread more
The mixtape, which was called "We Beefin'?" and targeted Wendy's rivals like McDonald's, focused on the chain's core message of serving fresh food, Penegor told CNBC on Monday.
"It's really about telling our food story, that we're fresh, never frozen, and we called out a few of the competitors along the way, but we want to really make sure that people understand that we are fresh and we're a little bit different," Penegor told "Mad Money " host Jim Cramer.
With a powerful presence on social media and 2.46 million Twitter followers, Wendy's is no stranger to the pop-culture scene.
The company is very active on social media, frequently targeting competitors and engaging with consumers on a hyper-personal level.
And after 20 consecutive quarters of same-store sales growth, a key metric for restaurant operators, Wendy's will continue leveraging its ties to customers, Penegor said.
"Fresh is still so on trend," the CEO noted. "How do we make sure we get food-forward, to showcase all of that? And then how do we connect to that next generation of consumer? You heard a little bit of it with that mixtape, but we've got 2.5 million Twitter followers where we really get to talk about our differences and how we stand apart from the competition."
As McDonald's bolsters its technological wares, introducing digital kiosks in its stores and mobile ordering, Wendy's will also make the leap forward in terms of tech, Penegor said.
And with the fast-food restaurant space facing competition, oversupply and rising labor costs, the CEO told Cramer that boosting investments in tech will help his chain mitigate those pressures.
"The restaurants with scale are growing because when you have scale, you can invest in technology," Penegor said, citing a few examples including in-store kiosks and back-room automation.
"You can do things with industrial engineers to figure out, how do you optimize your labor guide along the way to really mitigate some of those inflationary impacts?" he said. "Those are important things to help differentiate, because what we know is you can't pass along to the consumer the wage inflation because the gap between food at home and food away from home just gets too wide. So you've got to find efficiencies to offset those pressures."