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Samsung's Q1 profit seen at $13.7 bln as DRAM chip margins soar

* Samsung to issue Q1 earnings guidance on April 6

* Thomson Reuters survey tips 14.5 trln won Q1 profit, up 46 pct

* Chip business likely to report 10.7 trln won profit

SEOUL, April 4 (Reuters) - Samsung Electronics Co Ltd is set to forecast a near 50 percent jump in quarterly profit on Friday as an unprecedented rally in the global memory chip market should outweigh a slowdown in smartphones and related components sales.

Earnings from its bread-and-butter semiconductor business will amount to almost three quarters of its entire operating profit of $13.7 billion, as analysts estimated Samsung would book about 70 cents in operating profit for every $1 of DRAM chips sold.

Disciplined supply will mean the global memory chip market will remain tight throughout this year and help Samsung report record earnings, although profit growth is seen slowing to just 15 percent from last year's blistering 83 percent.

"Although memory chip price growth is expected to slow down from last year's boom, increased shipments and cost-cutting will fuel further profit growth in Samsung's semiconductor business and lift profits to another record year," said Lee Jae-yun, an analyst at Yuanta Securities Korea.

The world's largest semiconductor and smartphone maker is expected to forecast a 46 percent jump in operating profit in the January-March period to 14.5 trillion won ($13.7 billion), according to a Thomson Reuters survey of 17 analysts.

This compares to an operating profit of 9.9 trillion won in the same period last year, but is lower than the record quarterly profit of 15.15 trillion won in the previous quarter.

The company will issue earnings guidance on Friday ahead of full details on its performance later in April.

Its chip business is likely to report about 10.7 trillion won in operating profit, as strong DRAM demand is seen offsetting falling prices in NAND chips, analysts said.

Lower-than-expected iPhone X sales made Apple Inc cut its OLED panels purchase for 2018 to only 60-65 percent of the original purchase plan, which led to a decrease in Samsung's OLED panel shipments forecast, according to Julian Lee, an analyst at research provider WitsView.

Samsung is widely known as the exclusive supplier of organic light-emitting diode (OLED) screens for the high-end smartphone.

As for the mobile business which accounts for about 40 percent of the South Korean firm's revenue, Samsung shipped 9.3 million Galaxy S9 series smartphones globally during the quarter, according to estimates by Strategy Analytics.

Analysts said early market reception appeared favorable, with sales seen similar to last year's S8.

The S9, which went on sale in most markets in mid-March, is likely to have a considerable on-year impact on first quarter profit as it was released a full 5 weeks earlier in 2018 than the S8 in 2017.

Shares in Samsung Electronics are down about 7 percent so far this year after hitting a record 2.876 million won in November, due to concerns about the sluggish smartphone market and worries about a subsequent fall in component demand.

Trading in its shares will be halted between April 30 and May 3 for a planned 50:1 stock split, which could lift market capitalisation on better retail investors' access to the stock, analysts said. ($1 = 1,056.5800 won) (Reporting by Joyce Lee; Editing by Miyoung Kim and Stephen Coates)