As more people eat at their desks or opt to brown bag their meal to save money, restaurants have to get creative to get folks to visit their stores. For some, the answer has been catering and delivery. Others have begun to offer cheap and convenient options that can be scooped up and brought back to the office.
For Starbucks, the approach is a little broader. At its traditional Starbucks stores, the coffee company has dabbled in grab-and-go sandwiches and salads, bolstered its mobile-ordering so that customers can order food and beverages ahead and pick them up, and created unique Frappuccinos that are available at a discount in the early afternoon.
While new beverage concoctions in its Frappucino line have fallen flat with consumers in the last six months, sales of the company's Bistro Boxes, prepackaged sandwiches and salads, have grown 20 percent each year for the last two years.
And then there is Princi. Starbucks invested in the Italian bakery in 2016 and a year later opened its first location in the company's flagship Roastery and Tasting Room in Seattle. Starbucks also has one open in its first Reserve store at its headquarters, also in Seattle.