Taco Bell is seeing dollar signs, but not for the reason you might think.
The Mexican-style fast-food chain is expanding the number of $1 items on its dollar menu starting Thursday. With the latest additions — a Triple Melt Burrito and Triple Melt Nachos — Taco Bell is closing in on having 20 new items for only a buck.
"Back in 2017 we boldly shared our commitment to roll out 20 new $1 items in 2018 and are thrilled to share we're halfway there thanks to our latest menu additions launching this week," said Marisa Thalberg, chief brand officer at Taco Bell, in a statement.
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The menu's expansion shows the lengths that fast-food makers are going to try to compete at the lowest end of the market. Food that costs $1 generally leaves little room for profit, but purveyors typically count on customers to order higher-margin items like soft drinks to round out their meals.
Those dollars can add up in a hurry, too, for a chain like Taco Bell, based south of Los Angeles in Irvine, Calif.
In this round, Taco Bell, a unit of Yum Brands, is also testing a crispy chicken taco in Oklahoma City and the Beefy Crunch Burrito in Chattanooga, Tenn.