- Apple announces new red versions of the iPhone 8 and iPhone 8 Plus.
- Revenue from sales of (PRODUCT) RED devices go toward helping people with AIDS and HIV
- The red iPhone 8 and iPhone 8 Plus goes on sale Tuesday and ships April 13.
Apple announced new red models of the iPhone 8 and iPhone 8 Plus on Monday.
The (PRODUCT) RED iPhone 8 and iPhone 8 Plus are identical to the iPhone 8 and iPhone 8 Plus Apple launched last year, but have a new red finish.
Apple typically launches red versions of its iPhones several months after the first product hits store shelves. It launched a red version of the iPhone 7 in March 2017, for example. Part of the revenue generated from sales of (PRODUCT) RED devices and accessories is donated to help people with HIV and AIDS.
Apple didn't announce a red version of the iPhone X, its most high-end iPhone, and instead will launch a red leather case for that phone. The iPhone 8 has similar features, however, including support for wireless charging, Apple's newest processor and the company's latest cameras.
The red iPhone 8 and iPhone 8 Plus will be available to order online on Tuesday and will arrive in stores and begin shipping this Friday. It starts at $699.